I Love Cosmetics Ltd, a leading distributor of cosmetics to 46 countries worldwide, has originated from its founder’s personal passion for fabulous smelling, fun fragrances.
Back in 2008, James Brown – a talented young product designer and fragrance marketer – had an idea. Using his head for business and his extraordinary nose for a great scent, he set out to create an exciting new bath, body and beauty brand to set the international market alight.
I Love Cosmetics Ltd Team
In its first full year of trading in 2009, the company saw sales of over £1.8 million, doubling in 2010 to achieve £3.7 million. Since then, the turnover has increased year upon year, with 2012 boasting sales of £7.7 million. I Love Cosmetics overseas sales have risen
by an impressive 560% over the last three years.
James Brown, MD comments: “We have established ourselves in recent years as a major export brand, with rapid international growth and strategic distribution throughout Europe, the United States, Canada, the Middle East, Australia, New Zealand, the Russian Federation and certain countries in the Far East.
“The ‘I Love…’ effect has spread very quickly, with the brand, products and personality being welcomed whole-heartedly by different cultures and in different languages.”
Key worldwide retail partners and distributors for the I Love Cosmetics brand now include, as part of its impressive customer portfolio: Douglas Parfumerie, AS Watsons, Walgreen’s, Duane Reade, Boots, Superdrug, Walmart and Shoppers Drug Mart.
The ‘I Love…’ core range incorporates seven fragrance lines across a selection of bath and shower products, body butters, lip balms, hand
and body lotions and a range of gift sets. New seasonal scents are released on a regular basis to refresh the assortment and excite the consumer.
Not content with just developing its top selling ranges for ‘I Love…’, I Love Cosmetics has a strong underlying focus on bringing fresh innovation to the marketplace in the form of its latest brand introductions Balmi (a multi-functional lip balm) and The Bubbles & Butters Company (a delicious, luxurious, fun and nature inspired range of bath and body products).