Home Instead Senior Care specialises in providing quality homecare for older people through its bespoke relationship-led approach to delivering care.
A national homecare company, it provides five million hours of homecare and companionship each year, care that helps older generations to continue to live in their own homes, surrounded by a lifetime of memories, as long as possible.
Its pioneering ethos includes visits that typically last a minimum of one hour or longer; a focus on the value of companionship and trips out alongside practical help with bathing, dressing and meal preparation. It also matches its CAREGivers to clients according to hobbies and interests, so there is always something in common from the very start of the care relationship.
Co-founders Sam and Trevor Brocklebank brought the Home Instead ethos to the UK in 2005 after experiencing poor care when Trevor’s grandfather Frank needed support. They knew there had to be a better way for an ageing population to receive care, a way to provide a quality experience that helps older people continue to live happily in their own homes and support health and wellbeing.
The company has grown from the pilot office opened by husband-and-wife team Trevor and Sam, to a franchise network of 175 offices across the UK. The brand is made up of a family of franchise owners united in Home Instead’s mission: to change the face of ageing.
Today, almost 8,000 people are employed across the national operation delivery high quality care and companionship to 8,000 elderly clients.
Trevor Brocklebank, Chief Executive, said: “We are very proud of the difference the ‘Home Instead Way’ has made to older people’s lives and their families, a standard of care that truly honours the memory of my late grandfather. On behalf of our network, we are hugely honoured to receive The Queen’s Award, the pinnacle of business achievement in the UK. To be marked out for our innovation in turn recognises the contribution our pioneering approach has made to changing the face of ageing in the UK.”