Established in 1954 in a traditional Tudor property, PRAGNELL is a purveyor of rare natural gemstones handcrafted into jewellery, period and silver pieces, luxury watches and clocks. Its clientele ranges from African tribal leaders to Middle Eastern sheikhs, international entrepreneurs, world-famous celebrities and European royalty.
In 2014, under the leadership of Managing Director Charlie Pragnell, the company implemented an international growth strategy. This consisted of 10 elements; investing in training for existing staff, taking on new multi-lingual employees (now covering 15 languages across the team), expanding the stock of rare gemstones and creating new product lines, introducing an exclusive annual client event, investing in marketing (including a website redesign with multi-lingual and video content), extended opening hours and implementing new payment systems.
As a heritage brand in Stratford-upon-Avon, Pragnell has focused on emphasising its links with Shakespeare; an attractive draw for international customers. This has entailed securing the rights to develop Shakespeare-inspired pieces, including a unique Patek Philippe clock and a silver inkwell and quill sculpture, created to mark the 400th anniversary of Shakespeare’s passing, and presented on behalf of the town to Prince Charles.
This development strategy has resulted in outstanding year-on-year growth for the business. Charlie Pragnell, MD and grandson of the company’s founder, said of the Queen’s Award: “This is a tremendous honour for us. We set out our ambitions to become an international brand in 2014, and with the help of a carefully designed international growth strategy, we’ve achieved some success.
“Investment in our people and in new technology has been particularly effective in helping us become a leading exporter of the finest handcrafted British jewellery. I’m very proud of our team and am excited for the next chapter in the Pragnell story.”
5 & 6 Wood Street, Stratford-upon-Avon, CV37 6JA • Tel: +44 (0)1789 267072
14 Mount Street, Mayfair, London, W1K 2RF • Tel: +44 (0)20 74092845 www.pragnell.co.uk